
Beauty & skincare
Elyra
Beauty e-commerce, end to end
A full direct-to-consumer storefront for an LED skincare brand: catalogue, checkout, editorial blog and an automated content pipeline. I own the design, the storefront, the admin and the infrastructure.
- Storefront, catalogue and Stripe checkout with geo-aware pricing
- MDX editorial blog on a scheduled publishing cadence
- Drag-and-drop merchandising admin behind row-level security
- Design, infrastructure and automation owned end to end
- Next.js 16
- TypeScript
- Tailwind v4
- Supabase










